When the Internet of Things (IoT) gained traction in the early 1980’s, it launched a new age of sharing information.

What do you think of when you hear the term “Business Intelligence”?

Data? Numbers? Artificial Intelligence? Brains?

Well you’re on the right track. Kind of. The concept of Business Intelligence (abbreviated to BI) refers to the many tools and technologies that help you analyze business data. This could be from anything like trends to statistics.

In this article, we’re going to tackle the world of Business Intelligence in more detail, through a concise cheat sheet you can take with you anywhere.

What does Business Intelligence achieve?

In short, it maintains the quality of data and the consistency in which it collects it.

Depending on the framework of the program, Business Intelligence tools are designed to collect data over time. It doesn’t tell you what to do or what you need to do. It tells you what was happening in your company against what is happening in your company.

By looking at past and current data obtained, you can then decide on what to prioritise – be it improving customer experience by reducing the minutes it takes to action a request or which room in your building needs the most improvement due to overuse.

What’s great about BI is its versatility and convenience, as tools often pool all this data into one main dashboard for you to use. Neat, right?

What about an example?

Many enterprises use BI to collect large amounts of data. In fact, due to their sheer size, the tool plays a fundamental role in marketing, corporate and web development teams.

Rather than manually input numbers into an Excel spreadsheet, BI collects the data and conveys the information in a variety of ways, whether you like it as a graph, as a number or something else entirely.

For example, the team at Wingarc Australia created our own BI platform called MotionBoard. Our clients use it to pool data through integrated software like sensors, wearables and other popular programs like Salesforce.

We customise our platform to the needs of our clients, whether it be monitoring staff performance, tracking locations and more. No matter how quickly your data evolves, MotionBoard can connect to and display the current position of your business with real-time updates. Such is the power of Motionboard and at large, Business Intelligence.

Some important terms and Definitions to remember:

Reports – Structured data, often created in the form of an ad hoc whitepaper

Derived Analysis – Insights produced by interpreting the main dashboard of your BI platform. Think of it as the summary.

Behavioural Analytics - Interpreting the data to understand people's intentions and predict future actions.

CRM - Denoting strategies and software that enable a company to organize and optimize its customer relations.

Lead generation - using a program or database to receive information that helps grow the business via sales revenue or finding new clients to sell to.

Application Programming Interface (API) - The code that allows two software programs to work and communicate together seamlessly.

Analytics - the systematic computational analysis of data or statistics. For example, our enterprise solution Motionboard provides businesses with advanced analytics.

Aleczander Gamboa

View posts by Aleczander Gamboa
Aleczander Gamboa is the Technical Marketing Specialist at Wingarc Australia.
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