Smartphone wifi tracking might seem like the perfect solution for retail foot traffic data, but it's nowhere near as accurate as video. Here's why...
There are many ways to track retail store activity. But not all trackers are created equal. How accurate is your retail foot traffic data?
There's no doubt that Aussies love to shop in stores. But after a year like no other, what does the future hold for the store?
Retailers can save time and money with staff rostering software. What are the key features you should look for when choosing a solution?
If you're like most retail businesses, then rostering is probably a major drain on resources. But what information are you using to drive your rostering?
People counters? Foot traffic monitoring? What's the best way to track in-store activity?
Now, more than ever, a comprehensive retail analytics platform (and the right data) is essential to any retail business.
COVID lockdowns have accelerated the transition to online retail in Australia and forever changed the retail landscape. Could retail data be the key to survival?
Retail heat maps are a powerful tool for helping bricks and mortar retailers to understand in-store shopper activity, but what are they, and how do they work?
As Australia struggles to get to grips with its second wave of COVID-19 cases, what's different about this wave?
As Melbourne enters another week of its second stage 3 lockdown, how have people's movements changed?
As CEO of data analytics software company WingArc Australia, Steve Hulse knows a thing or two about the world of data...