Smartphone wifi tracking might seem like the perfect solution for retail foot traffic data, but it's nowhere near as accurate as video. Here's why...
Category: Retail
How Accurate is your Retail Foot Traffic Data?
There are many ways to track retail store activity. But not all trackers are created equal. How accurate is your retail foot traffic data?
What’s In Store for the Future Store?
There's no doubt that Aussies love to shop in stores. But after a year like no other, what does the future hold for the store?
3 Things To Look For When Choosing Retail Staff Rostering Software
Retailers can save time and money with staff rostering software. What are the key features you should look for when choosing a solution?
How Demand-Driven Rostering Can Save You Time and Money
If you're like most retail businesses, then rostering is probably a major drain on resources. But what information are you using to drive your rostering?
People Counters? Foot Traffic Analytics? How Do I Track In-Store Activity?
People counters? Foot traffic monitoring? What's the best way to track in-store activity?
Boost Sales and Service with a Retail Analytics Platform and Data
Now, more than ever, a comprehensive retail analytics platform (and the right data) is essential to any retail business.
Could Retail Data Transform Your COVID Recovery?
COVID lockdowns have accelerated the transition to online retail in Australia and forever changed the retail landscape. Could retail data be the key to survival?
Retail Heat Maps: the Key to Boosted Sales?
Retail heat maps are a powerful tool for helping bricks and mortar retailers to understand in-store shopper activity, but what are they, and how do they work?
What Does Retail After COVID-19 Look Like?
COVID-19 has changed everything. What does it mean for the retail industry as Australia begins its first tentative steps to emerge from lockdown?
Made In Melbourne: New In-Store Video Tech To Revolutionise Retail
Software company WingArc Australia today announced WingArc Retail Analytics, a new weapon to help bricks and mortar retailers fight back against online competitors.
What if there was Google Analytics for Bricks and Mortar Retail?
If you've ever been involved with online retail, then you’ll know how easy it can be to track the customer’s every move. What if we could do that for bricks and mortar retail?