Smartphone wifi tracking might seem like the perfect solution for retail foot traffic data, but it's nowhere near as accurate as video. Here's why...
Category: Visualisation
How Accurate is your Retail Foot Traffic Data?
There are many ways to track retail store activity. But not all trackers are created equal. How accurate is your retail foot traffic data?
What’s In Store for the Future Store?
There's no doubt that Aussies love to shop in stores. But after a year like no other, what does the future hold for the store?
Boost Sales and Service with a Retail Analytics Platform and Data
Now, more than ever, a comprehensive retail analytics platform (and the right data) is essential to any retail business.
Could Retail Data Transform Your COVID Recovery?
COVID lockdowns have accelerated the transition to online retail in Australia and forever changed the retail landscape. Could retail data be the key to survival?
Retail Heat Maps: the Key to Boosted Sales?
Retail heat maps are a powerful tool for helping bricks and mortar retailers to understand in-store shopper activity, but what are they, and how do they work?
Victoria: (Not) On The Move
As Melbourne enters another week of its second stage 3 lockdown, how have people's movements changed?
COVID-19 By The Numbers
We've built an interactive MotionBoard dashboard to track the COVID-19 pandemic as this ongoing health emergency develops around the world.
What if there was Google Analytics for Bricks and Mortar Retail?
If you've ever been involved with online retail, then you’ll know how easy it can be to track the customer’s every move. What if we could do that for bricks and mortar retail?
3 Ways Retail Video Analytics Can Improve Your Bottom Line
As a modern retailer, you know understanding your customers is more important today than ever before. But do you know how Retail Video Analytics can help?
What Is Video Analytics?
The emerging technology of video analytics looks set to be a game changer for bricks and mortar retail, but what exactly is it and how does it work?
Summarise Data Effectively with MotionBoard
Creating effective charts and tables is the key to summarising data with MotionBoard.