We unpack the common difficulties faced by the transportation and logistics industry.

In our last blog post, we spoke about the struggles often experienced by hospitality businesses. But that’s not the only industry facing multiple difficulties optimising for the digital age. In fact, the transportation industry also encounters its fair share of obstacles.

In this article, we’re going to explore the common struggles businesses in the transport and logistics industry encounter.

Knowing the status of your drivers

Unfortunately, it’s common that many truck drivers are involved in road accidents.According to a report by Safe Work Australia, the transport and logistics industry suffer from the highest rate of workplace injuries and accidents in the entire country.

Many factors play a role in these statistics. From incredibly long hours of work, extensive commutes, lack of sleep and pressure to continue driving to ensure a timely delivery (despite being severely fatigued), it’s no wonder we get harrowing data like this.

However, when you think about physical distance between employer and employee, it’s physically impossible for management to know the wellbeing status of their drivers in real time. This is where the power of IoT really shines.

Managers will then be able to make meaningful decisions like diversify rosters, hire more employees or even press pause to simply check in on a tired employee. And they can do this with complete comfort as the data supports their actions.

Shortage of drivers

When you’re looking after many employees, driver shortage is a common struggle to have. Yet, there is a chance you may not even notice it. It isn’t until problems occur, for example driver fatigue and delayed deliveries, that you realise perhaps your current staff are stretched thin.

That said, hiring more staff is a big decision to make it so it's understandable of you're unsure as to whether or not that's the right step forward. Using a digital platform that stores employee profiles with valuable information will definitely benefit you in the long run, particularly if it shows information like how many deliveries they made, how long each drive took and the distance between deliveries. Then cross reference this with the amount of orders your business receives.

If deliveries are taking longer than usual or products aren’t being shipped out fast enough, the problem most likely lies in the amount of staff you have. Therefore, hiring more staff would be the right way to go based on your data. Your employees are trying their best to make it on time, but factors like distance and traffic severely affect quality of service. More hands on deck equals more customer touchpoints addressed.

Knowing your business inside and out

With so many offsite employees in different areas, real-time view of your entire transport and logistics organization can be a struggle. Yet, true visibility is one of the best ways to optimise operations.

Using a digital dashboard that is specifically engineered for business intelligence is your saving grace. These platforms help you visualise your resources – from how it’s being used to whether it’s benefitting your business or not. In fact, our business intelligence platform, Motionboard, has the capability to do this.

This valuable information gives you the power to discover hurdles, obstacles and inefficiencies that may be impacting your business. You can then address these concerns by changing them while having the confidence to do so because you'll be supported by the data.

Optimising risk analysis


Making deliveries comes with its share of risks and accidents. That’s a given and no matter how much you prepare, it’s impossible to eliminate the likelihood of it happening. But managers, CEO’s and business operators can play a role in significantly reducing its occurrence.

How? By analyzing your data and using this information as a source to predict risks and accidents, before they even occur. This is where a unified dashboard, that pulls in extensive data over time, comes in handy.

Our Motionboard IoT Transportation platform does exactly this, harnessing the power of business intelligence and machine learning to give you accurate data that you can use. The more data you have, the greater the success of your predictions. Predicting risks and analysis not prevents driver injury, but also prevents you from spending unnecessary funds to fix any damages.

Aleczander Gamboa

View posts by Aleczander Gamboa
Aleczander Gamboa is the Technical Marketing Specialist at Wingarc Australia.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top