Smartphone wifi tracking might seem like the perfect solution for retail foot traffic data, but it's nowhere near as accurate as video. Here's why...
Month: July 2021
How Accurate is your Retail Foot Traffic Data?
There are many ways to track retail store activity. But not all trackers are created equal. How accurate is your retail foot traffic data?
What’s In Store for the Future Store?
There's no doubt that Aussies love to shop in stores. But after a year like no other, what does the future hold for the store?